Thomas C. O’Guinn
About
Thomas C. O’Guinn has authored 34 papers that have received a total of 5.9k indexed citations.
This includes 19 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (6 papers) and Digital Marketing and Social Media (6 papers). Thomas C. O’Guinn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States and Canada. Thomas C. O’Guinn's co-authors include Ronald J. Faber, L. J. Shrum, John W. Pracejus, G. Douglas Olsen and Albert M. Muñiz and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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