Thomas Gruen

27 papers and 3.5k indexed citations i.

Thomas Gruen has authored 27 papers that have received a total of 3.5k indexed citations. This includes 18 papers in Organizational Behavior and Human Resource Management, 15 papers in Marketing and 11 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (7 papers). Thomas Gruen is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States, Spain and Switzerland. Thomas Gruen's co-authors include Talai Osmonbekov, Andrew J. Czaplewski, Chuanyi Tang and Daniel Corsten and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Business Research