Tom M.Y. Lin

30 papers and 784 indexed citations i.

Tom M.Y. Lin has authored 30 papers that have received a total of 784 indexed citations. This includes 21 papers in Sociology and Political Science, 13 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Tom M.Y. Lin is often cited by papers focused on Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in Taiwan, United States and Vietnam. Tom M.Y. Lin's co-authors include Pin Luarn, Yun Huang, Ming-Tsang Hsieh, Wen-Chin Tsao and Lien Thi Kim Nguyen and has published in prestigious journals such as Industrial Marketing Management, International Journal of Hospitality Management and Sustainability