Wen-Chin Tsao
About
Wen-Chin Tsao has authored 17 papers that have received a total of 662 indexed citations.
This includes 16 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers). Wen-Chin Tsao is often cited by papers focused on Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Taiwan. Wen-Chin Tsao's co-authors include Ming-Tsang Hsieh and Tom M.Y. Lin and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Industrial Management & Data Systems
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