Tony Meenaghan
About
Tony Meenaghan has authored 21 papers that have received a total of 1.6k indexed citations.
This includes 16 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (5 papers). Tony Meenaghan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in Ireland. Tony Meenaghan's co-authors include Teresa Brannick, Damien McLoughlin, Valerie Quinn, Alan J. McCormack and David Shipley and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing
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