Upender Subramanian

19 papers and 436 indexed citations i.

Upender Subramanian has authored 19 papers that have received a total of 436 indexed citations. This includes 12 papers in Marketing, 10 papers in Strategy and Management and 9 papers in Management Science and Operations Research. The topics of these papers are Digital Platforms and Economics (10 papers), Consumer Market Behavior and Pricing (8 papers) and Auction Theory and Applications (6 papers). Upender Subramanian is often cited by papers focused on Digital Platforms and Economics (10 papers), Consumer Market Behavior and Pricing (8 papers) and Auction Theory and Applications (6 papers) and collaborates with scholars based in United States, Spain and China. Upender Subramanian's co-authors include Jagmohan S. Raju, Z. John Zhang, Puneet Manchanda and Junhong Chu and has published in prestigious journals such as Management Science, Marketing Science and Marketing Letters