Uzma Khan
About
Uzma Khan has authored 27 papers that have received a total of 1.3k indexed citations.
This includes 12 papers in Marketing, 11 papers in General Decision Sciences and 10 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Behavioral Health and Interventions (10 papers). Uzma Khan is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Behavioral Health and Interventions (10 papers) and collaborates with scholars based in United States, Canada and Pakistan. Uzma Khan's co-authors include Ravi Dhar, Ab Litt, Ajay Kalra, Neal J. Roese and Daniella Kupor and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research
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