V. Kanti Prasad
About
V. Kanti Prasad has authored 17 papers that have received a total of 612 indexed citations.
This includes 7 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation and Knowledge Management (3 papers) and Entrepreneurship Studies and Influences (3 papers). V. Kanti Prasad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation and Knowledge Management (3 papers) and Entrepreneurship Studies and Influences (3 papers) and collaborates with scholars based in United States. V. Kanti Prasad's co-authors include G. Mohan Naidu, L. Winston Ring, Anees A. Sheikh, Tanniru R. Rao and Doan Winkel and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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