Vandana Ahuja

46 papers and 330 indexed citations i.

Vandana Ahuja has authored 46 papers that have received a total of 330 indexed citations. This includes 27 papers in Sociology and Political Science, 16 papers in Marketing and 15 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Vandana Ahuja is often cited by papers focused on Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in India, United States and United Arab Emirates. Vandana Ahuja's co-authors include Yajulu Medury, Neerja Pande, Rajat Gera, Pankaj Agarwal and Deepak Khazanchi and has published in prestigious journals such as Contrast Media & Molecular Imaging, Tourism and Hospitality Research and IT Professional