Yajulu Medury

22 papers and 225 indexed citations i.

Yajulu Medury has authored 22 papers that have received a total of 225 indexed citations. This includes 13 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (5 papers). Yajulu Medury is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in India. Yajulu Medury's co-authors include Vandana Ahuja and Amit Srivastava and has published in prestigious journals such as Asia Pacific Journal of Marketing and Logistics and Young Consumers Insight and Ideas for Responsible Marketers