Venkat Bendapudi

4 papers and 560 indexed citations i.

Venkat Bendapudi has authored 4 papers that have received a total of 560 indexed citations. This includes 2 papers in Sociology and Political Science, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Psychology of Social Influence (2 papers) and Customer Service Quality and Loyalty (2 papers). Venkat Bendapudi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Psychology of Social Influence (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in United States. Venkat Bendapudi's co-authors include Neeli Bendapudi and Surendra N. Singh and has published in prestigious journals such as Journal of Marketing and Harvard business review