Vicki G. Morwitz

92 papers and 4.9k indexed citations i.

Vicki G. Morwitz has authored 92 papers that have received a total of 4.9k indexed citations. This includes 51 papers in Marketing, 27 papers in General Decision Sciences and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers). Vicki G. Morwitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers) and collaborates with scholars based in United States, Israel and United Kingdom. Vicki G. Morwitz's co-authors include Eric J. Johnson, Eric Greenleaf, David C. Schmittlein, Amitav Chakravarti and Pierre Chandon and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research