Victor Saha

15 papers and 308 indexed citations i.

Victor Saha has authored 15 papers that have received a total of 308 indexed citations. This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Service and Product Innovation (5 papers). Victor Saha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Service and Product Innovation (5 papers) and collaborates with scholars based in India, France and Australia. Victor Saha's co-authors include Manish Das, Praveen Goyal, Charles Jebarajakirthy, M.S. Balaji and Justin Paul and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing