Vida Siahtiri
About
Vida Siahtiri has authored 21 papers that have received a total of 606 indexed citations.
This includes 20 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Service and Product Innovation (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Vida Siahtiri is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Service and Product Innovation (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Australia, United Kingdom and Germany. Vida Siahtiri's co-authors include Aron O’Cass, Liem Viet Ngo, Nima Heirati, Tobias Kraemer and Klaus Schoefer and has published in prestigious journals such as Journal of Product Innovation Management, Industrial Marketing Management and European Journal of Marketing
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