Vikas Mittal
About
Vikas Mittal has authored 184 papers that have received a total of 7.9k indexed citations.
This includes 42 papers in Marketing, 29 papers in Organizational Behavior and Human Resource Management and 27 papers in Radiology, Nuclear Medicine and Imaging. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (27 papers) and Ocular Surface and Contact Lens (20 papers). Vikas Mittal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (27 papers) and Ocular Surface and Contact Lens (20 papers) and collaborates with scholars based in United States, India and Australia. Vikas Mittal's co-authors include Varun Gupta, Monika Mittal, Ruchi Mittal, Jules Rosen and Yinlong Zhang and has published in prestigious journals such as Journal of Marketing, American Journal of Psychiatry and Management Science
In The Last Decade
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