Vikas Tripathi
About
Vikas Tripathi has authored 34 papers that have received a total of 367 indexed citations.
This includes 16 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Environmental Sustainability in Business (15 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Vikas Tripathi is often cited by papers focused on Environmental Sustainability in Business (15 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in India and Qatar. Vikas Tripathi's co-authors include Kushagra Kulshreshtha, Naval Bajpai, Gunjan Sharma, Nitin Seth and Vivek Agrawal and has published in prestigious journals such as British Food Journal, Current Science and Quality & Quantity
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