Viswanath Venkatesh
About
Viswanath Venkatesh has authored 188 papers that have received a total of 41.1k indexed citations.
This includes 113 papers in Information Systems and Management, 84 papers in Sociology and Political Science and 37 papers in Management Information Systems. The topics of these papers are Technology Adoption and User Behaviour (110 papers), Digital Marketing and Social Media (56 papers) and Customer Service Quality and Loyalty (27 papers). Viswanath Venkatesh is often cited by papers focused on Technology Adoption and User Behaviour (110 papers), Digital Marketing and Social Media (56 papers) and Customer Service Quality and Loyalty (27 papers) and collaborates with scholars based in United States, Hong Kong and France. Viswanath Venkatesh's co-authors include Susan A. Brown, Tracy Ann Sykes, Hartmut Hoehle, Hillol Bala and James Y.L. Thong and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Applied Psychology
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