V‐W. Mitchell

10 papers and 757 indexed citations i.

V‐W. Mitchell has authored 10 papers that have received a total of 757 indexed citations. This includes 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Food Safety and Hygiene (1 paper). V‐W. Mitchell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Food Safety and Hygiene (1 paper) and collaborates with scholars based in United Kingdom. V‐W. Mitchell's co-authors include Michael Greatorex, Grace Walsh and Thorsten Hennig‐Thurau and has published in prestigious journals such as European Journal of Marketing, Management Decision and British Food Journal