W. Wayne Talarzyk

22 papers and 452 indexed citations i.

W. Wayne Talarzyk has authored 22 papers that have received a total of 452 indexed citations. This includes 13 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Consumer Market Behavior and Pricing (3 papers). W. Wayne Talarzyk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Australia and Canada. W. Wayne Talarzyk's co-authors include Robert E. Widing, Roger D. Blackwell, Douglass K. Hawes, Frank M. Bass and Jagdish N. Sheth and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research