Wai Mun Lim
About
Wai Mun Lim has authored 16 papers that have received a total of 319 indexed citations.
This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (5 papers). Wai Mun Lim is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United Kingdom, Egypt and Malaysia. Wai Mun Lim's co-authors include Phil Megicks, Mohamed Abou‐Shouk, Austin Rong-Da Liang, Pamela Burnard and Carmen López and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Business Strategy and the Environment
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