Wajeeha Aslam
About
Wajeeha Aslam has authored 39 papers that have received a total of 366 indexed citations.
This includes 27 papers in Sociology and Political Science, 23 papers in Marketing and 22 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (22 papers) and Consumer Retail Behavior Studies (8 papers). Wajeeha Aslam is often cited by papers focused on Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (22 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in Pakistan, Malaysia and Croatia. Wajeeha Aslam's co-authors include Imtiaz Arif, Kashif Farhat, Marija Ham, Sany Sanuri Mohd Mokhtar and Syed Tehseen Jawaid and has published in prestigious journals such as Technology in Society, Environment Development and Sustainability and Journal of Interactive Advertising
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