Kashif Farhat
About
Kashif Farhat has authored 26 papers that have received a total of 201 indexed citations.
This includes 21 papers in Sociology and Political Science, 15 papers in Marketing and 13 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (7 papers). Kashif Farhat is often cited by papers focused on Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Pakistan, Malaysia and United Arab Emirates. Kashif Farhat's co-authors include Wajeeha Aslam, Imtiaz Arif, Sany Sanuri Mohd Mokhtar, Marija Ham and Weng Marc Lim and has published in prestigious journals such as Journal of Interactive Advertising, Asia Pacific Journal of Tourism Research and Kybernetes
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