Wan‐Hsiu Sunny Tsai

About

Wan‐Hsiu Sunny Tsai is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Wan‐Hsiu Sunny Tsai has authored 45 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 25 papers in Marketing and 10 papers in Communication. Recurrent topics in Wan‐Hsiu Sunny Tsai’s work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (22 papers) and Public Relations and Crisis Communication (8 papers). Wan‐Hsiu Sunny Tsai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (22 papers) and Public Relations and Crisis Communication (8 papers). Wan‐Hsiu Sunny Tsai collaborates with scholars based in United States, United Kingdom and India. Wan‐Hsiu Sunny Tsai's co-authors include Linjuan Rita Men, Weiting Tao, Ching‐Hua Chuan and Yeunjae Lee and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Fields of papers citing papers by Wan‐Hsiu Sunny Tsai

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Wan‐Hsiu Sunny Tsai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Wan‐Hsiu Sunny Tsai may publish in the future.

Countries citing papers authored by Wan‐Hsiu Sunny Tsai

Since Specialization

Citations

This map shows the geographic impact of Wan‐Hsiu Sunny Tsai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wan‐Hsiu Sunny Tsai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wan‐Hsiu Sunny Tsai more than expected).

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