Wayne Binney
About
Wayne Binney has authored 25 papers that have received a total of 512 indexed citations.
This includes 17 papers in Marketing, 13 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Wayne Binney is often cited by papers focused on Environmental Sustainability in Business (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Australia, New Zealand and Thailand. Wayne Binney's co-authors include John Hall, Linda Brennan, John Hall, G. Barry O’Mahony and Leonie Lockstone‐Binney and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Marketing Theory
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