Weifang Wu

8 papers and 261 indexed citations i.

Weifang Wu has authored 8 papers that have received a total of 261 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (4 papers), Auction Theory and Applications (3 papers) and Consumer Market Behavior and Pricing (3 papers). Weifang Wu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Auction Theory and Applications (3 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in China, Hong Kong and The Netherlands. Weifang Wu's co-authors include John Qi Dong, Melody Y. Kiang, Pamela V. Ulrich, Yuanyuan Wang and Jianfeng Wu and has published in prestigious journals such as Information & Management, Sustainability and The Journal of Strategic Information Systems