Wen Chang
About
Wen Chang has authored 27 papers that have received a total of 497 indexed citations.
This includes 16 papers in Organizational Behavior and Human Resource Management, 14 papers in Sociology and Political Science and 12 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Wen Chang is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in United States, China and Taiwan. Wen Chang's co-authors include James A. Busser, Shu-Hsien Liao, Sarah Tanford, Sun Jie and Xiaoxiao Qi and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Production Research
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