Wen Gong

14 papers and 353 indexed citations i.

Wen Gong has authored 14 papers that have received a total of 353 indexed citations. This includes 12 papers in Sociology and Political Science, 6 papers in Management Science and Operations Research and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (10 papers), Innovation Diffusion and Forecasting (6 papers) and Technology Adoption and User Behaviour (5 papers). Wen Gong is often cited by papers focused on Digital Marketing and Social Media (10 papers), Innovation Diffusion and Forecasting (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United States. Wen Gong's co-authors include Rodney L. Stump, Zhan G. Li, Zhan Li, Cristian Chelariu and Tiger Li and has published in prestigious journals such as Business Horizons, International Marketing Review and Journal of Advertising Research