Wendell R. Smith
About
Wendell R. Smith has authored 8 papers that have received a total of 1.2k indexed citations.
This includes 3 papers in Marketing, 2 papers in Education and 2 papers in Management of Technology and Innovation. The topics of these papers are Innovations in Educational Methods (2 papers), Management and Marketing Education (2 papers) and Marketing and Advertising Strategies (2 papers). Wendell R. Smith is often cited by papers focused on Innovations in Educational Methods (2 papers), Management and Marketing Education (2 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States. Wendell R. Smith's co-authors include Yoram Wind, Paul Gordon and J. R. Sargent and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Business Horizons
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