Wendy Gordon

11 papers and 203 indexed citations i.

Wendy Gordon has authored 11 papers that have received a total of 203 indexed citations. This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Media, Communication, and Education (1 paper). Wendy Gordon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Media, Communication, and Education (1 paper) and collaborates with scholars based in United States. Wendy Gordon's co-authors include Ellen Day and has published in prestigious journals such as Journal of Marketing Research, Journal of American History and Journal of Advertising Research