Wendy Macias

21 papers and 635 indexed citations i.

Wendy Macias has authored 21 papers that have received a total of 635 indexed citations. This includes 10 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Pharmacology. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical Economics and Policy (5 papers). Wendy Macias is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical Economics and Policy (5 papers) and collaborates with scholars based in United States and South Korea. Wendy Macias's co-authors include Sally J. McMillan, Tae Hyun Baek, Leonard N. Reid, Elizabeth Johnson Avery and Kartik Pashupati and has published in prestigious journals such as Journal of Advertising, Journal of Computer-Mediated Communication and Information Communication & Society