William D. Wells

59 papers and 3.2k indexed citations i.

William D. Wells has authored 59 papers that have received a total of 3.2k indexed citations. This includes 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (2 papers) and Decision-Making and Behavioral Economics (2 papers). William D. Wells is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (2 papers) and Decision-Making and Behavioral Economics (2 papers) and collaborates with scholars based in United States and The Netherlands. William D. Wells's co-authors include Qimei Chen, Fred D. Reynolds, Jack M. Chinsky, Mohan J. Dutta and Melvin R. Crask and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and American Psychologist