William L. Wilkie
About
William L. Wilkie has authored 73 papers that have received a total of 3.8k indexed citations.
This includes 28 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 11 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (11 papers) and Customer Service Quality and Loyalty (10 papers). William L. Wilkie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (11 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. William L. Wilkie's co-authors include Elizabeth S. Moore, Gregory T. Gundlach, Peter R. Dickson, Paul Farris and Debra M. Desrochers and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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