William M. Pride
About
William M. Pride has authored 27 papers that have received a total of 972 indexed citations.
This includes 14 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers). William M. Pride is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States and Ireland. William M. Pride's co-authors include O. C. Ferrell, Charles W. Lamb, Marjorie J. Caballero, Terry L. Childers and P. Rajan Varadarajan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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