Wroe Alderson

20 papers and 976 indexed citations i.

Wroe Alderson has authored 20 papers that have received a total of 976 indexed citations. This includes 4 papers in Management of Technology and Innovation, 2 papers in Strategy and Management and 2 papers in Accounting. The topics of these papers are Management and Marketing Education (3 papers), ICT Impact and Policies (1 paper) and Consumer Market Behavior and Pricing (1 paper). Wroe Alderson is often cited by papers focused on Management and Marketing Education (3 papers), ICT Impact and Policies (1 paper) and Consumer Market Behavior and Pricing (1 paper) and collaborates with scholars based in United States. Wroe Alderson's co-authors include Stanley J. Shapiro, Reavis Cox, Frank M. Bass, Harold H. Kassarjian and Alfred Kuhn and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and The American Statistician.