Xi Yu Leung

83 papers and 2.2k indexed citations i.

Xi Yu Leung has authored 83 papers that have received a total of 2.2k indexed citations. This includes 58 papers in Sociology and Political Science, 40 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Technology Adoption and User Behaviour (14 papers). Xi Yu Leung is often cited by papers focused on Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in United States, China and Hong Kong. Xi Yu Leung's co-authors include Billy Bai, Han Wen, Sun Jie, Huiying Zhang and Lan Xue and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Travel Research.