Xianchi Dai
About
Xianchi Dai has authored 17 papers that have received a total of 244 indexed citations.
This includes 7 papers in Marketing, 7 papers in General Decision Sciences and 6 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (6 papers). Xianchi Dai is often cited by papers focused on Decision-Making and Behavioral Economics (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (6 papers) and collaborates with scholars based in Hong Kong, United States and China. Xianchi Dai's co-authors include C. Miguel Brendl, Ping Dong, Robert S. Wyer, Christopher K. Hsee and Ayelet Fishbach and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research
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