Xiang Fang

56 papers and 1.2k indexed citations i.

Xiang Fang has authored 56 papers that have received a total of 1.2k indexed citations. This includes 23 papers in Marketing, 13 papers in Management Information Systems and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Supply Chain and Inventory Management (13 papers) and Consumer Market Behavior and Pricing (9 papers). Xiang Fang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Supply Chain and Inventory Management (13 papers) and Consumer Market Behavior and Pricing (9 papers) and collaborates with scholars based in United States, China and Hong Kong. Xiang Fang's co-authors include John C. Mowen, Yunzeng Wang, Bashar S. Gammoh, Kevin E. Voss and Huajian Cai and has published in prestigious journals such as Management Science, Journal of Consumer Research and European Journal of Operational Research