Xianghua Lu

56 papers and 1.2k indexed citations i.

Xianghua Lu has authored 56 papers that have received a total of 1.2k indexed citations. This includes 26 papers in Sociology and Political Science, 26 papers in Marketing and 15 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Consumer Market Behavior and Pricing (18 papers) and Technology Adoption and User Behaviour (15 papers). Xianghua Lu is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Market Behavior and Pricing (18 papers) and Technology Adoption and User Behaviour (15 papers) and collaborates with scholars based in China, United States and Hong Kong. Xianghua Lu's co-authors include Lihua Huang, Sulin Ba, Chee Wei Phang, Michael S.H. Heng and Xinlin Yao and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Nutrition