Xiao Tong

20 papers and 696 indexed citations i.

Xiao Tong has authored 20 papers that have received a total of 696 indexed citations. This includes 16 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Retail Behavior Studies (10 papers) and Digital Marketing and Social Media (5 papers). Xiao Tong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Retail Behavior Studies (10 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States and China. Xiao Tong's co-authors include Jin Su, Hsiangting Shatina Chen, Lingyan Kong, Libo Tan and Jana M. Hawley and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and International Journal of Consumer Studies