Xiaojun Fan

12 papers and 421 indexed citations i.

Xiaojun Fan has authored 12 papers that have received a total of 421 indexed citations. This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers). Xiaojun Fan is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in China and Canada. Xiaojun Fan's co-authors include Nianqi Deng, Xuebing Dong, Xinyu Jiang, Junbin Wang and Huiran Liu and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and Frontiers in Psychology