Xiaoyu Xu
About
Xiaoyu Xu has authored 34 papers that have received a total of 884 indexed citations.
This includes 25 papers in Sociology and Political Science, 19 papers in Information Systems and Management and 16 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (19 papers) and Consumer Retail Behavior Studies (9 papers). Xiaoyu Xu is often cited by papers focused on Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (19 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in China, Canada and Taiwan. Xiaoyu Xu's co-authors include Liu Yong, Jukka Heikkilä, Hongxiu Li, Kai Zhao and Jen‐Her Wu and has published in prestigious journals such as Computers in Human Behavior, Frontiers in Psychology and Technological Forecasting and Social Change
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