Xiaoyun Han
About
Xiaoyun Han has authored 13 papers that have received a total of 417 indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Service and Product Innovation (3 papers). Xiaoyun Han is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in China, Australia and United States. Xiaoyun Han's co-authors include Catherine Prentice, Robert J. Kwortnik, Anil Bilgihan, Yaoqi Li and Fevzi Okumuş and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Service Research and Journal of Retailing and Consumer Services
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