Xinhua Guan
About
Xinhua Guan has authored 31 papers that have received a total of 478 indexed citations.
This includes 19 papers in Organizational Behavior and Human Resource Management, 17 papers in Sociology and Political Science and 17 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (9 papers). Xinhua Guan is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in China and Taiwan. Xinhua Guan's co-authors include Tzung‐Cheng Huan, Lishan Xie, Shih-Shuo Yeh, Qiangqiang Liu and Yaoqi Li and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Services Marketing and International Journal of Contemporary Hospitality Management
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