Xinlin Yao

18 papers and 321 indexed citations i.

Xinlin Yao has authored 18 papers that have received a total of 321 indexed citations. This includes 11 papers in Sociology and Political Science, 4 papers in Strategy and Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (4 papers) and Innovation and Knowledge Management (3 papers). Xinlin Yao is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (4 papers) and Innovation and Knowledge Management (3 papers) and collaborates with scholars based in China, United States and Singapore. Xinlin Yao's co-authors include Shijie Song, Yuxiang Zhao, Zhichao Ba, Xianghua Lu and Qinghua Zhu and has published in prestigious journals such as Journal of Business Research, Information & Management and Sustainability