Xuemei Bian
About
Xuemei Bian has authored 24 papers that have received a total of 846 indexed citations.
This includes 18 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Psychology of Moral and Emotional Judgment (6 papers). Xuemei Bian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Psychology of Moral and Emotional Judgment (6 papers) and collaborates with scholars based in United Kingdom, China and Canada. Xuemei Bian's co-authors include Chundong Zheng, Luiz Moutinho, Natalia Yannopoulou, Martin J. Liu and Kaiyu Wang and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Marketing Management
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