Xuequn Wang
About
Xuequn Wang has authored 125 papers that have received a total of 3.4k indexed citations.
This includes 89 papers in Sociology and Political Science, 52 papers in Information Systems and Management and 42 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (70 papers), Technology Adoption and User Behaviour (52 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Xuequn Wang is often cited by papers focused on Digital Marketing and Social Media (70 papers), Technology Adoption and User Behaviour (52 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in Australia, United States and China. Xuequn Wang's co-authors include Xiaolin Lin, Yibai Li, Catherine Prentice, Saonee Sarker and Stoney Brooks and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Communications of the ACM
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