Ya Ping Chang
About
Ya Ping Chang has authored 23 papers that have received a total of 1.1k indexed citations.
This includes 18 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Ya Ping Chang is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in China and United States. Ya Ping Chang's co-authors include Dong Zhu, Hui Sun and Ching‐Jui Keng and has published in prestigious journals such as Computers in Human Behavior, Information & Management and International Journal of Hospitality Management
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