Ching‐Jui Keng

24 papers and 803 indexed citations i.

Ching‐Jui Keng has authored 24 papers that have received a total of 803 indexed citations. This includes 17 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (8 papers). Ching‐Jui Keng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Taiwan, United States and United Kingdom. Ching‐Jui Keng's co-authors include Văn Đạt Trần, Yu‐Hsin Chen, Maxwell K. Hsu, Yu‐Lun Liu and Ya Ping Chang and has published in prestigious journals such as Computers in Human Behavior, International Journal of Production Research and Journal of Applied Social Psychology