Văn Đạt Trần

23 papers and 308 indexed citations i.

Văn Đạt Trần has authored 23 papers that have received a total of 308 indexed citations. This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (8 papers). Văn Đạt Trần is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in Vietnam, Taiwan and Pakistan. Văn Đạt Trần's co-authors include Ching‐Jui Keng, Maxwell K. Hsu and Abdul Ghafoor and has published in prestigious journals such as Sustainability, Internet Research and Heliyon