Ya You

5 papers and 434 indexed citations i.

Ya You has authored 5 papers that have received a total of 434 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Technology Adoption and User Behaviour (3 papers). Ya You is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in United States and Switzerland. Ya You's co-authors include Amit Joshi, Qimei Chen, Gautham Vadakkepatt and Miao Hu and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science